Tune Talk launched Epik+ Family Safe to address a growing gap in mobile connectivity. The telco’s new plan introduces network-level parental controls, moving safety features from individual apps to the core infrastructure that delivers the internet.
The service is structured around one Parent Line and up to four Child Lines. Parents manage protection directly through the Tune Talk app, selecting an appropriate level or pausing internet access with a single tap. Epik+ Family Safe offers three adjustable protection settings—High, Medium and Low. The system filters up to 56 categories of content, including adult material, violence, gambling, dating, social media, chat platforms and bypass tools.
Families receive 700GB of shared data, unlimited calls to all Malaysian networks, and E-Roaming access in 13 countries. Pricing starts at RM80 per month for one Parent Line and one Child Line. Additional Child Lines cost RM20 each.
While global regulators in the United Kingdom, Europe and Australia are moving toward stricter online safety laws, the actual enforcement often happens at the device or app level. That approach leaves parents responsible for handling complex platform settings and frequently isolated from the network itself.
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By anchoring safety within the mobile network, Epik+ Family Safe attempts to centralize that burden. The telco layer becomes part of the safety architecture, not merely the pipe through which data travels. This approach requires less technical confidence from parents and places the control point closer to where digital access begins.
The Future of Connectivity
Malaysia is not the largest telecom market in the world, but the rollout signals a shift in how the industry frames its role. Rather than focusing only on speed tests, coverage maps and data quotas, the focus is turning toward the conditions of digital life.
Tune Talk has taken the first practical step, but the company notes that this cannot remain an isolated effort. The company urges social media platforms to remove harmful content at source, other telcos to collaborate on a safer access layer, and regulators to build frameworks where child-safe connectivity becomes the expectation, not the exception.
